ACRF leads the way in digital innovation Posted on February 3, 2015February 25, 2018 by Carly du Toit Wednesday 4th February marks World Cancer Day and, in the next step towards putting an end to cancer, one of Australia’s leading cancer charities, the Australian Cancer Research Foundation (ACRF), will launch the world’s first charity-driven Top-Level Domain (TLD) .CancerResearch. .CancerResearch is an internet domain enabling a new digital collective. It will be developed by the ACRF in collaboration with Australian cancer scientists and research centres, providing authoritative information, awareness movements, research news and important messages of hope for both Australian and global communities. As the suite of .CancerResearch sites expands, international researchers, cancer sufferers, advocates and fundraisers will all have a powerful, unified voice on cancer research. This effort towards ‘one’ voice will be highlighted in the Foundation’s introductory .CancerResearch awareness campaign, which can be seen at www.TheOne.CancerResearch. TheOne.CancerResearch uses the latest in digital and social technology to provide an interactive experience for all supporters of cancer research, compiling their many thousands of faces into ‘The One’ entity that will enable new treatments and cures for cancer. CEO of ACRF Professor Ian Brown said: “We have kick-started our launch with an incredible, community-based initiative – TheOne.CancerResearch. It has been developed through the support of M&C Saatchi and involves a powerful digital experience with the aim of mobilising our supporters in the fight against cancer. “.CancerResearch is an internet domain with a collaborative vision. We have a long road ahead, but bringing the greatest minds and movements for cancer research together begins now.” With the ACRF recently celebrating its 30th Anniversary, the launch of a new top-level domain marks a significant milestone for the Foundation. Since its inception, the ACRF has provided more than $100 million for cancer research, supporting major breakthroughs such as the early development of the cervical cancer vaccine. For more information, please visit: www.theone.cancerresearch
Who is The One? Posted on January 29, 2015February 25, 2018 by Carly du Toit Next week on February 4, people around the world will be getting involved in World Cancer Day, joining forces to show that cancer, its treatments and its cures are not beyond us. A cancer free future is within our reach and we as a global community have the power to achieve this. Fittingly, World Cancer Day’s 2015 tagline also ties in with some extremely exciting events happening at the ACRF. Next week is set to be a very momentous one. Over many months, an incredible team of people – digital agencies, media outlets, Australian cancer researchers, and more – have been busily supporting the ACRF to produce a truly inspiring and original campaign. It’s a campaign we hope will create a new movement towards increased support for cancer research. While we can’t say too much to spoil the surprise, our campaign uses the latest in digital and social technology to give you – our supporters – a unique interactive experience. We want to show you just how important you are in this fight against cancer. The new campaign will feature alongside a series of websites that the ACRF has been developing in collaboration with Australian scientists, research centres, other not-for-profits, and like-minded organisations. This community-based initiative is the next step towards putting an end to cancer. Its focus is to generate more awareness and funding for cancer research and we are so excited to get our supporters involved. We look forward to staying in touch with you on new developments and for those on social, be sure to follow #WhoIsTheOne . Thank you for your ongoing and loyal support for cancer research. Campaign supporters (what an amazing list of super generous organisations!): ARI Registry Services Australian Radio Network Bang PR Children’s Medical Research Institute Commercial Radio Australia Fairfax Media Fairfax Radio Foxtel Hoyts Cinema JC Decaux King & Wood Mallesons M&C Saatchi Nine Network Ooh! Media Seven Network Special Broadcasting Service (SBS) Sticky Digital
