#NoMakeUpSelfie campaign for cancer research

In just a few days we were overwhelmed with support for the #NoMakeUpSelfie campaign for cancer research. The power of social media is incredible!

In just over a week the #NoMakeUpSelfie supporters helped raise over $25,000 for cancer research in Australia!

The #NoMakeUpSelfie campaign for cancer research was one of the biggest viral social media campaigns for 2014. Women all over the world are posting makeup-free selfies online with the hashtag #nomakeupselfie, before making a donation to cancer research, and spreading the word by nominating their friends to do the same.

The campaign started over in the UK with Cancer Research UK using the movement to raise vital dollars for cancer research – and now it has reached Australian shores!

We started receiving inquiries on Wednesday night from both Australian and UK locals asking us how they could support our cause through the #NoMakeupSelfie campaign. Well, we have a simple 3 step process that you can use to be part of this amazing movement:

1) Post your selfie with the hashtag #NoMakeUpSelfie,

2) Tag the Australian Cancer Research Foundation to help spread the world, and most importantly,

3) Donate $5 by clicking here https://acrf.com.au/secure-donate or calling 1300 884 988.

We’re in awe of how quickly this has taken off in Australia. The support has been incredible – and every little bit counts. Every $5 or $10 donation we receive is building a wonderful foundation of support for Australia’s top cancer researchers.

We’re very pleased, as well, that this campaign is breaking down ‘cancer type’ barriers. The positive response to our work – funding research into all types of cancer, not just one or two – shows that people really do want to get to the heart of the disease as a whole.

The money raised through this campaign will help fund the most innovative cancer research initiatives and collaborations in the country.