Funky fashion label 'cottons on' to cancer research

National retail brand Cotton On Clothing Pty Ltd is donating all the proceeds from the sale of its groovy ‘Enviro’ bags to the Australian Cancer Research Foundation (ACRF).

The Victorian company have made a $100,000 commitment to the ACRF this year.

Cotton On’s Financial Controller Ross Burrage said the decision to donate the Enviro Bag proceeds to the ACRF was an easy one.

“We did a lot of research into cancer-related charities in Australia. We wanted to make sure our contribution was reaching the source,” said Mr Burrage.

“In the ACRF we found a charity that was making a real impact on the cancer issue, because their administration costs are a tiny percentage of their overall budget, compared to other charities. We know that our money is being used to fund cancer research.

Mr Burrage said that Cotton On’s Enviro bags (which the company launched last year) were a logical – and very popular – extension of the company’s environmentally friendly policy. Cotton On customers have since given the thumbs up to the reusable cotton bags, snubbing plastic bags in the process.

“At the point of sale, our staff outline the company’s environmentally friendly policy to the customer and give them the opportunity to purchase the Enviro bag for $1. The demand has been so high that we decided to donate all the proceeds to charity.”

Best known for their edgy street wear, Cotton On (www.cottonon.com.au) is a Geelong-based family business, boasting 70 stores around Australia. Their clothing ranges from urban printed tees and sweats, to funky tanks, knits and denim. Mr Burrage said the company hoped that their partnership with the ACRF would encourage their young customers to play a greater role in the search for a cure.

ACRF Chief Executive David Brettell thanked the team at Cotton On for their wonderful generosity and expressed his excitement about the potential of the new partnership.

“We are very much looking forward to working with the team at Cotton On to raise awareness amongst our youth of the role that they can play in helping us to find a cure for cancer.

“Given the prevalence of cancer and its effect on Australians of all ages, it is our belief that everyone can play a role in finding the eventual cure. Through funding there is research and through research there is hope, and this donation will ensure the ACRF continues to support world-class cancer research in Australia.”

Now in its 21st year of operation, the Australian Cancer Research Foundation has raised in excess of $36 million to support excellence in Australian research initiatives, and awarded grants totaling $6.3 million in just the last two years.  Click here for a list of all grants

Individual ACRF grants exceed $1 million – a sum not available from other private sources in Australia – and continue to significantly contribute to drastic breakthroughs in the fight against cancer.


Click here for the Cotton On company profile