Have you seen our shiny, new Christmas campaign?
We are very excited here at the ACRF, having launched a series of Christmas videos that ask our supporters to change-up their wish-lists this year. Instead of that voucher, video game or fashion accessory, we hope you will ask for something we all need – a world without cancer.
We at the Australian Cancer Research Foundation are dedicated to ending cancer through the funding of cutting-edge and collaborative research projects. Our goal is to speed up discoveries in cancer prevention, diagnosis and cure.
Our Christmas ad campaign has been made possible thanks to the creative expertise at renowned advertising agency, M&C Saatchi. They have generously provided us with three 15 second commercials, which feature a mother, a son and a grandmother asking for a particular piece of technological research equipment for Christmas.
These gift requests are actual research tools and facilities that the ACRF is providing to Australian scientists.
Our ads are light-hearted and festive, but most importantly, they ensure our message is clear: only the funding of research will end cancer.
The items our family members have requested in the commercial are not your everyday research items – like test-tubes or microscopes.
– The Electron Paramagnetic Resonance Spectrometer Machine – Advanced Molecular Imaging Facility – Flow Cytometer Analyser
They are cutting-edge machines and facilities, accessing the most detailed, complex information about the causes of cancer, potential diagnostic tests and treatments.
These technologies help researchers to speed up their work – ultimately saving lives by saving time. We hope you will join us to provide Australian cancer researchers with the very best in tools and technologies, so that we can end cancer sooner.
We’d like to say thank you to the M&C Saatchi team for their amazing support with this campaign. They’ve been extremely dedicated to helping us get our message out about what we do in the best, most entertaining way possible!
If you would like to see our new TV ads you can view each one below and keep a look out for them on Foxtel and Facebook this Christmas![/vc_column_text][/vc_column][/vc_row][/vc_column_text][/vc_column][/vc_row][vc_separator color=”grey”][/vc_column][/vc_row][/vc_column_text][/vc_column][/vc_row][vc_separator color=”grey”][/vc_column][/vc_row][/vc_column_text][/vc_column][/vc_row]